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FREE NOW Estimate 2026
Get accurate FREE NOW fare estimates for Germany, UK, Spain, and other European cities.
FREE NOW Fare Calculator
FREE NOW is a European mobility platform originally launched as mytaxi before rebranding in 2019. Backed by BMW Group and Mercedes-Benz, it has grown into one of Europe's most established ride-hailing services, operating across 10 countries with a presence in major cities from London to Warsaw.
How FREE NOW Pricing Works
FREE NOW offers two distinct pricing models depending on the vehicle type you choose. Traditional metered taxis use regulated fares set by local transport authorities, meaning the price you pay is determined by the meter during your journey. Private hire vehicle (PHV) rides use fixed upfront pricing, so you see the exact fare before you confirm your booking. This dual approach gives riders flexibility to choose between predictable fixed fares and regulated meter rates.
Where FREE NOW Operates
FREE NOW is available in 10 European countries: the United Kingdom, Germany, Austria, France, Greece, Ireland, Italy, Poland, Spain, and Portugal. The service is particularly strong in cities like London, Hamburg, Berlin, Munich, Dublin, Madrid, Barcelona, Rome, Vienna, and Warsaw. Coverage extends to dozens of smaller cities within these countries as well.
Service Tiers
FREE NOW provides several ride categories to suit different needs. The Standard tier connects you with nearby licensed taxis or private hire vehicles at the most economical rates. Comfort offers newer vehicles with additional amenities for a more relaxed ride. Premium provides luxury vehicles for business travel and special occasions. The ability to switch between taxi and PHV options within the same app is a feature unique to FREE NOW among European ride-hailing services.
Tips for Cheaper Rides
- Choose the taxi option during peak hours — metered rates are regulated and do not surge, unlike PHV fares which can increase with demand
- Compare the taxi and PHV price within the app before booking, as the cheaper option varies depending on time of day and route
- Book in advance for airport transfers to lock in a fixed fare and avoid last-minute price fluctuations
- Use Payfair to compare FREE NOW against Uber and Bolt for your route — the cheapest option changes by city and time of day
Frequently Asked Questions
Where is FREE NOW available?
FREE NOW operates in 10 European countries: the UK, Germany, Austria, France, Greece, Ireland, Italy, Poland, Spain, and Portugal. Major cities include London, Hamburg, Berlin, Munich, Dublin, Madrid, Barcelona, Rome, Vienna, and Warsaw.
Can I book a traditional taxi through FREE NOW?
Yes. FREE NOW is unique among ride-hailing apps because it connects to licensed taxi fleets as well as private hire vehicles. You can book a traditional metered taxi directly through the app in most supported cities.
Does FREE NOW have surge pricing?
For metered taxi rides, FREE NOW does not apply surge pricing because taxi fares are regulated by local authorities. Private hire vehicle (PHV) rides may have dynamic pricing during peak demand, similar to other ride-hailing apps.
Who owns FREE NOW?
FREE NOW is owned by BMW Group and Mercedes-Benz. It was originally launched as mytaxi and rebranded to FREE NOW in 2019 as part of the joint mobility venture between the two automakers.
How does FREE NOW compare to Uber and Bolt in Europe?
FREE NOW offers both licensed taxis and private hire vehicles, while Uber and Bolt focus primarily on private hire cars. During peak hours, FREE NOW's taxi option can be cheaper since metered rates are fixed. Use Payfair to compare real-time prices across all three services.